Mementos® Mori

In 1999 the Perfetti Van Melle corporation, in collaboration with the Baudelaire estate, ran a promotion called "Mementos® Mori." The promotion consisted of a limited edition naphthalene flavor of their popular mentos® candy called "Ail-mints." Printed on the inside wrapper of each such roll of "Ail-mints" was a depressing tidbit meant to "chill  the very soul of the reader as that ... peppermint candy chills their taste buds."

A promotional website was also created, featuring some examples of text from the promotion, as was the style at the time. A miserable failure, the website was quickly scrubbed from the mentos® website and was never mentioned again. Recently a copy of it turned up on a CD-ROM among the possessions of the late Mr Guy Dupré. He was believed to be 82 at time of passing and was survived by no immediate family.

The restored website is shown above.

Music:

Shadowlands 7 - Codex Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/